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Eid shopping frenzy grips Indian markets

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With Ramadan set to enter its final phase, textile and tailoring shops in India have started witnessing a steady flow of people eager to buy and stitch new clothes for the upcoming Eid al-Fitr celebrations. Such customers are currently flocking to souqs and stores, where they can find their dress of choice, in large numbers, it is found. Business owners, dealing in Eid fashion, say Indians prefer sticking to conventional styles during Eid. "This season has not yet seen any trendsetting dresses or patterns. Women are opting for conventional designs. However, sharara and gharara suits are in more demand than the usual anarkalis and salwar kameez this festive season," said Mohamed Shahnawaz, a ladies tailor working for online ecommerce firm Indiwear. According to market trends, women from Asian countries, especially those from India and Pakistan, still go for conventional churidars. “Not much transformation is seen while it comes to dress selection. Indians and Paki

Online Eid shopping gains momentum

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Mumbai / Bangalore – Online shopping has started gaining momentum ahead of Eid-ul-Fitr amid its growing popularity with the boom in internet penetration across the country. An increasing number of people, mostly city dwellers, choose e-shopping to save time as well as avoid traffic chaos and other hazards in the busy city life. Like regular shopping malls and other shopping places, online shops also offer discount and other facilities to attract buyers ahead of the biggest religious festival of Muslims. Fatima Sheikh, a sales executive of women's fashion brand Indiwear, said their sales started going up after Shab-e-Barat. “We used to get 850 Eid related orders on average a day before Shab-e Barat, but now we’re getting close to 1500 Eid related orders every day," she said. Fatima expressed hope that the upward trend in sale will continue till Ramadan. She said most of orders Indiwear gets for Eid are for sharara suits, anarkali gowns and silk salwar kameez fro