Online Eid shopping gains momentum
Mumbai / Bangalore – Online shopping has started gaining momentum ahead of Eid-ul-Fitr amid its growing popularity with the boom in internet penetration across the country. An increasing number of people, mostly city dwellers, choose e-shopping to save time as well as avoid traffic chaos and other hazards in the busy city life. Like regular shopping malls and other shopping places, online shops also offer discount and other facilities to attract buyers ahead of the biggest religious festival of Muslims. Fatima Sheikh, a sales executive of women's fashion brand Indiwear, said their sales started going up after Shab-e-Barat. “We used to get 850 Eid related orders on average a day before Shab-e Barat, but now we’re getting close to 1500 Eid related orders every day," she said. Fatima expressed hope that the upward trend in sale will continue till Ramadan. She said most of orders Indiwear gets for Eid are for sharara suits, anarkali gowns and silk salwar kameez fro...